John Lewis has created two virtual reality experiences as part of its "Buster the boxer" Christmas activity - one for consumers to try in-store and another they can try with Google Cardboard at home. Inside the John Lewis 'Buster the Boxer' VR experience. John Lewis is launching a new augmented reality feature to its iOS app allowing shoppers to virtually place sofas in their home before purchase. The department store retailer, listed Elite in IRUK Top500 research , is to trial a Visualise Your Space solution in three of its stores later this month. UK department store chain John Lewis & Partners has announced it will trial a virtual reality retail experience, Visualise Your Space, to help customers envision new products in their homes before they buy. John Lewis is bringing virtual reality into its stores, using the technology to enable shoppers to see how furniture might look like in their homes. John Lewis has launched a range of new virtual services allowing customers to connect with experts for consultations via Instagram. John Lewis will gradually begin a phased reopening of stores for shoppers from Monday 15th June, following the government's eased restrictions for non-essential retailers. Notes to Editors: John Lewis & Partners operates 51 shops across the UK (37 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com.In the changing world of retail, John Lewis is focused on competing through differentiation and innovation in three key areas - unique own brand and exclusive products that … John Lewis & Partners to trial virtual reality retail experience. ‘Virtual Sofa’ is set to be tested with over 123 of John Lewis’ bestselling sofas and armchairs enabling customers to “check scale and colour in their home using the AR function in the app” in the coming weeks. John Lewis launched ‘Visualise Your Space’ in its Cambridge, Horsham, Kingston, and Peterborough shops, last year, which deploys virtual reality headsets to let customers create an entire room set, using the dimensions of a room in their home, and by dropping in John Lewis products to see how they look. The department store has reintroduced a number of consultation services virtually for its online customers after closing its entire store estate on March 23. Credit: John Lewis & Partners. Customers in three John Lewis stores will soon be able to use virtual reality technology to visualise products in their own homes. The department store chain is set to trial a number of augmented (AR) and virtual reality (VR) tools that will allow customers to place potential home and furniture purchases into virtual representations of their own rooms. Visualise Your Space will work in three steps.