demographic audience analysis

demographic audience analysis

Demographic Audience Analysis for Media Planning.
In order to know what the audience wants to hear, a public speaker should take time to analyze the audience, which … Audience analysis is the process of identifying the characteristics of a target audience. Demographic audience analysis focuses on group memberships of audience members.


The following are illustrative examples of an audience analysis. Demographic Audience Analysis for Public Speaking. An effective public speaker knows his audience and tailors the speech to engage that audience. Situational analysis of the occasion, physical setting, and other factors are also critical to effective audience analysis.

Another element of audience is psychographic information, which focuses on audience attitudes, beliefs, and values. This is done to tailor communications to be persuasive, informational or to optimize for a particular goal such as closing sales. Results from a demographic audience analysis can allow a media planner to identify simple demographics such as age, gender, or geographic location and, as a result, can help them to define their target market.

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